Trade Show Resource Roundup!

HERE IS A ROUND-UP OF RESOURCES TO HELP YOU CONTINUE YOUR MOMENTUM AFTER THE TRADE SHOW.

QUESTION: HOW DO I FOLLOW-UP WITH BUYERS POST-SHOW? 

Answer: Templates for follow-up emails and letters of introduction: http://www.retail-path.com/letters/

QUESTION: HOW DO I MAKE SURE I GET PURCHASE ORDERS AFTER THE SHOW?

Answer: http://buyerly.wordpress.com/2014/09/07/trade-show-faq-a-retail-buyer-came-by-my-booth-how-do-i-convert-that-into-a-purchase-order/

QUESTION: I WAS APPROACHED BY INTERNATIONAL DISTRIBUTORS. SHOULD I WORK WITH THEM? 

Answer: http://www.retailtable.com/from-the-buyers-perspective-does-it-pay-to-go-global/

QUESTION: A BIG BOX RETAILER CAME TO MY BOOTH. AM I READY TO DO BUSINESS WITH THEM?

Answer: http://www.retailtable.com/from-the-buyers-perspective-i-have-all-these-retailers-who-want-my-product-line-how-do-i-prioritize/

QUESTION: I RECEIVED AN ORDER. WHAT DO I NEED TO DO NOW?

Answer: http://buyerly.wordpress.com/2014/09/06/faq-i-just-received-an-order-what-do-i-need-to-do-now-to-stay-on-their-shelves/ 

QUESTION: I MET SOME SALES REPS. HOW DO I KNOW IF THEY ARE GOOD?

Answer: http://www.retailtable.com/from-the-buyers-perspective-qs-to-ask-when-interviewing-a-sales-rep/

Planning for your next trade show begins NOW. Do a post-mortem recap on this past trade show. Use these learnings to inform your next trade show approach and strategy. Here is a checklist to help you plan for the next show: http://www.retailtable.com/from-the-retail-buyer-making-trade-shows-a-smashing-success/