All the sales collateral you need to begin selling to independent retailers. Just add your product samples and go!

Includes:

1. Letter of Introduction Template

2. REAL LIFE Introduction Letters That Worked

3. Retailer Sales Sheet™ Template

4. Wholesale Order Form**

5. Wholesale Terms & Conditions**

6. Net30 Application & Credit Form**

**Not sold separately

About our Letters of Introduction/Followup: Our letters have earned appointments with boutiques (e.g., Kitson), J.Crew, Specialty stores, Target, Walmart and many more.These sample letters and templates work for all retail channels and industry types. 

About the Retailer Sales Sheet™: The Retailer Sales Sheet™ is a one-page synthesized version of a Retailer Pitch Deck and most impactful for smaller retail chains or boutiques. This abbreviated "retail story" helps mitigate retailers’ concerns about the risks of awarding business to a startup brand and gives them reasons for why it makes good business sense! It is also used as a cover letter for or summary of the Retailer Pitch Deck™.

Full detail on what is included in your purchase:

1. Wholesale Order Form Template

2. Wholesale Suggested Terms and Conditions Agreement, written in favor of wholesalers. 

3. Net30 Application and Credit Form Agreement (to extend credit to trusted retail accounts)

4. Retailer Sales Sheet Template™: One formatted fill-in-the-blank template for you to complete on your own.

5. 6 examples of REAL LIFE Retailer Sales Sheet™ used to open doors and earn placement at boutiques, regional chains, and larger retailers. These examples will show you how to create your own Retail Story™ for various industries and retailer types.

6. Letter of Introduction/Follow Up Template: Formatted with placeholders and ready for your to customize. 

7. Sample Letter 1: For brands with limited brick and mortar distribution and limited sales history, but healthy online sales

8. Sample Letter 2: For brands with some brick and mortar distribution and some sales history and is pitching to a publicly traded company

9. Sample Letter 3: For brands with solid brick and mortar distribution and solid sales history but with limited marketing

10. Sample Letter 4: For brands with limited distribution, limited sales history and limited marketing

11. PLUS 3 BONUS sample letters showing you how to write trade show follow-ups and follow-ups with marketing updates.

All the sales collateral you need to begin selling to national retailers. Just add your product samples and go!

Includes:

1. Letter of Introduction Template

2. Retailer Pitch Deck™ Template (Updated in 2022)

3. Store Visit Checklist

4. How To Build A Data-Driven Retail Story™

5. Elevator Product Pitch Best Practices

6. Visual Design Guidelines for Retailer Pitch Deck™

About our Letters of Introduction/Followup: Our letters have earned appointments with Anthropologie, Ulta, Nordstrom, Target, Walmart and many more. These sample letters and templates work for all retail channels and industry types. 

About Retailer Pitch Deck™: Our Retailer Pitch Deck™ has turned “no’s” to “yes’s” at Target, Walmart, Walgreens, Whole Foods, plus many more independent chains and national retailers. This presentation builds a business case, known as a retail story, for how your products will benefit a retailer's business, using merchandising strategies, retailer lingo and all the elements that matter to and influence a buyer.

Full detail on what is included in your purchase:

1. One PowerPoint template for the Retailer Pitch Deck™ (33 slides to choose from!), with instructions on how to complete the deck

2. Visual Design Guide to help you create a visually stunning and clean presentation. 

3. Instructions for how to identify and craft your own financial rationales (i.e., compelling arguments for why your brand will drive the sales and profitability of your intended retailer) for inclusion in the Retailer Pitch Deck™.

4. Store visit checklist to help you identify retail merchandising strategies and merchandising presentation proposals for your Retailer Pitch Deck™.

5. Product Pitch Best Practices and framework for inclusion in the Retailer Pitch Deck™.

6. Letter of Introduction/Follow Up Template: Formatted with placeholders and ready for your to customize. 

7. Sample Letter 1: For brands with limited brick and mortar distribution and limited sales history, but healthy online sales

8. Sample Letter 2: For brands with some brick and mortar distribution and some sales history and is pitching to a publicly traded company

9. Sample Letter 3: For brands with solid brick and mortar distribution and solid sales history but with limited marketing

10. Sample Letter 4: For brands with limited distribution, limited sales history and limited marketing

11. PLUS 3 BONUS sample letters showing you how to write trade show follow-ups and follow-ups with marketing updates.