The following Q&A comes from a Shark Tank entrepreneur. Some words have been redacted to protect the identity of the brand.

Question:

Dear Vanessa, We have an upcoming re-airing on Shark Tank. How can we take greater advantage of the exposure from a pricing standpoint while not upsetting retailers? 

-Our current price point is $20.00 at retailers across the country

-I'm considering reducing our retail to $15.00 on our website for a limited time as a Shark Tank Special. We will promote it with a big online advertising campaign.

Answer: