It is official. Wellness and sustainability are key areas of focus for major retailers. The masses have spoken. Natural, organics and sustainability are no longer niche preferences. It's gone mainstream.

Walmart has stated these as their top priorities. And Target has announced a very similar focus to Wall Street. If you visit the websites of these two retailers, this focus is prominent. 

Grocery retailers and national drug stores have also claimed a stake in this growing market. Everywhere you turn now, you can't miss this growing trend. 

And brands are responding. Nestle, General Mills and major CPGs are pivoting to align with the shifting trends in "better for you" foods. And the Fancy Foods Show in June was dominated by natural, healthy foods.

This blog post focuses on Target's journey into wellness and sustainability. 

Click to read more and watch Target's presentation on Sustainability.