Products We Admire

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Products To Avoid When Launching Products Into Retail

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I see A LOT of product launches. Even in my post-retail buyer life, I remain inundated by new products. 

Each week, I get introduced to, or contacted by, 20-25 new brands. And over 4 years that is a crap load of product! 

There are a few product categories that I see often with little product differentiation. For me, these represent what NOT to launch. Why? Because the market place is crowded and little product differentiation can be achieved through R&D or claims.

Sure, product differentiation can be achieved in these categories. But it is an uphill battle for new brands with limited funds or access to R&D. 

HERE ARE THE TOP 5 ITEMS THAT GET PITCHED TO ME:

Ballet Flats from Tieks

Tieks are versatile flats that can fold up and fit in your purse and wear all day long without feeling like it’s the type of shoe you fold up and tuck into a little ball.  These comfy shoes come in all colors and patterns.  They are made in the USA (just down the street from Buyerly’s offices, in fact!) and of the finest Italian leathers. It really is a ballet flat reinvented!

Sultry Lingerie Meets Luxury Swimwear

Oh how we love Miss Kinsman. We can’t get enough of this lingerie-inspired swimwear line by LA-based designer Joanna Kinsman. This luxury hand-sewn line, sold at stores such as Fred Segal and Bettina Duncan, attracts the confident woman emboldened by her femininity with Brazilian-cut bikini separates that flatter many body types. Besides, nothing feels as sexy as wearing beautiful lingerie. Why shouldn’t women feel that way about their swimwear too!