Don’t worry, no one is going to rip off your product.  Here’s why – and what you can do to protect yourself:

Private label, also called store brands or owned brands, are retailers’ way to offer its shoppers a good value. These are often used as “opening price point” brands to lure in the value shopper with the hopes of either pocketing a nice chunk of change through better product margins or trading them up to a pricier brand (your brand).