Going global is great for younger companies because it helps grow your sales and creates cash flow. But one risk in going global is the inability to control your brand reputation. And brand is what creates value for your line and company financials, your retailers, investors and potential acquirers. 

You are ready to pitch to your first retailer when you can say “I’ve done it!” to the following:

• You have conducted market research with potential users and retailers to qualify the concept, price, product and packaging.  Potential users should consist of more than just your friends and family.  You want objectivity!
• Your product meets an unmet consumer need and delivers product benefits in a unique way.